Welcome to Product Circularity for Fashion

The circular economy represents a sustainable alternative to the traditional linear economic model, focusing on reducing waste, extending product lifespans, and promoting resource efficiency. In the context of fashion, embracing the circular economy involves rethinking and redesigning every stage of the product life-cycle to minimise environmental impacts and promote sustainability. This tool supports action at the key stages in the life-cycle of fashion items — from resource extraction to end of life — highlighting important considerations for designers, merchandisers, and supply chain professionals in textiles, fashion, and accessories.

The tool provides expert guidance for all stakeholders in the fashion life-cycle and a benchmarking questionnaire. This questionnaire was developed in 2024 with input from leading experts from across the industry. Based on the answers, organisations are classified as Zero, Basic, Intermediate or Advanced (ZBIA) and the tool provides tailored guidance on how to improve.

If you want a refresher on Circular Economy terminology, then click here. If not, then click on each of the lifecycle stage buttons below to read what you can do to increase product circularity in fashion.

When you are ready to access the questionnaire, just click on the "ready" button at the bottom of the page.

Just Want to Download the Toolkit?

Please take the time to read the disclaimer and privacy notices for this tool here. If you want to leave us feedback or get in contact then please use the contact form here.